
Why your staff still acts like order takers—and how to coach them into true sales-driven servers
How to hire people who care (even if they have zero experience)
What to do when “training” ends—so your team keeps improving without you micromanaging
The real reason your guests aren’t ordering that second or third round—and how to fix it fast
For 26 years, he served as Regional Trainer for a billion-dollar national restaurant group—personally coaching over 5,000 servers, bartenders, and front-of-house staff across America.
He’s also the host of Ace of Service
(produced by Marcus Lemonis, creator of The Profit), where he teaches restaurant owners how to transform order takers into confident, high-performing sales teams.
Today, Jess coaches restaurant owners of all types— from award-winning fine dining to mom-and-pop diners and high-volume sports bars — helping them grow sales through simple, proven coaching frameworks.
