FREE LIVE RESTAURANT LEADERSHIP MASTERCLASS

28 Years Of Service Leadership In 60 Minutes

Learn Why Your Managers Are Paper Pushers Instead Of Leaders

Great service starts with great leadership — but most restaurants never teach their managers how to lead.

Tuesday, November 18th at 12 PM PT / 3 PM ET.

WHAT YOU NEED TO KNOW:

Tuesday, November 18th

12 PM PT / 3 PM ET

60-minute session

Here's a sneak peek of what we'll cover:

  • Leadership Is a Choice, Not a Title. Great leaders don’t just hold positions—they influence action. We'll cover how to spot natural leaders on your team (even in non-management roles) and start developing them immediately.

  • Less Expectation, More Request. Micromanaging kills culture. We'll break down how to use constant gentle pressure, clear requests, and follow-up to keep accountability high without crushing morale.

  • Train Like They Have to Teach It. Ownership happens when your team learns something well enough to pass it on. We'll show you how to embed this in your training so knowledge sticks—and leaders emerge.

  • Passion Over Position. Titles don’t make leaders. Buy-in does. We taught how to choose attitude and coachability over experience when promoting—and why it pays off long term.

  • Pre-Shift as Your Power Tool. Stop wasting pre-shifts on logistics. We'll show you how to turn them into mini leadership labs—where trainers lead mocks, share wins, and set the tone for service excellence.

Your Masterclass Instructor

Jess Rowland is one of the most sought-after restaurant coaches in the country, with 45,000+ hours of hands-on training experience.

For 26 years, he served as Regional Trainer for a billion-dollar national restaurant group—personally coaching over 5,000 servers, bartenders, and front-of-house staff across America.

He’s also the host of Ace of Service

(produced by Marcus Lemonis, creator of The Profit), where he teaches restaurant owners how to transform order takers into confident, high-performing sales teams.

Today, Jess coaches restaurant owners of all types— from award-winning fine dining to mom-and-pop diners and high-volume sports bars — helping them grow sales through simple, proven coaching frameworks.