
Why your team isn’t selling — and how to shift their mindset in one conversation
Why most upsells fall flat (and what great servers do instead)
The difference between menu knowledge and sales confidence
Why training isn't enough — and what real coaching looks like
For 26 years, he served as Regional Trainer for a billion-dollar national restaurant group—personally coaching over 5,000 servers, bartenders, and front-of-house staff across America.
He’s also the host of Ace of Service
(produced by Marcus Lemonis, creator of The Profit), where he teaches restaurant owners how to transform order takers into confident, high-performing sales teams.
Today, Jess coaches restaurant owners of all types— from award-winning fine dining to mom-and-pop diners and high-volume sports bars — helping them grow sales through simple, proven coaching frameworks.
