FREE LIVE RESTAURANT SALES & COACHING MASTERCLASS
CREATE LEADERS, NOT ORDER-TAKERS
Why Your FOH Training Isn’t Working — And What to Do Instead
Coach the Coaches. Lead the Leaders.
Most restaurant training is rushed, inconsistent, and forgettable.
In this masterclass, you'll learn how to fix your broken program—so you can coach with clarity, train with purpose, and build a team that leads without being told.
Friday, July 25th at 1 PM PT / 4 PM ET.
WHAT YOU NEED TO KNOW:
Friday, July 25th at 1 PM PT / 4 PM ET
60-minute session
Here's a sneak peek of what we'll cover:
Why most FOH training fails—and how to build a system that actually sticks.
How to “train the trainers” so you’re not the only one holding the standard.
The coaching habits that level up your team—without micromanaging.
How to replace scripts and reminders with clarity and accountability.
Your Masterclass Instructor
Jess Rowland is one of the most sought-after restaurant coaches in the country, with 45,000+ hours of hands-on training experience.
For 26 years, he served as Regional Trainer for a billion-dollar national restaurant group—personally coaching over 5,000 servers, bartenders, and front-of-house staff across America.
He’s also the host of Ace of Service
(produced by Marcus Lemonis, creator of The Profit), where he teaches restaurant owners how to transform order takers into confident, high-performing sales teams.
Today, Jess coaches restaurant owners of all types— from award-winning fine dining to mom-and-pop diners and high-volume sports bars — helping them grow sales through simple, proven coaching frameworks.
