Why most sequence training fails—and how to create one that your team actually follows
The 7 critical touchpoints in a perfect service sequence that maximize sales and guest satisfaction
How to coach your team on execution without micromanaging.
How to fix broken sequences in real time—and turn “order takers” into hospitality pros
The secret to making upsells natural, so your servers sound confident (not pushy)
For 26 years, he served as Regional Trainer for a billion-dollar national restaurant group—personally coaching over 5,000 servers, bartenders, and front-of-house staff across America.
He’s also the host of Ace of Service
(produced by Marcus Lemonis, creator of The Profit), where he teaches restaurant owners how to transform order takers into confident, high-performing sales teams.
Today, Jess coaches restaurant owners of all types— from award-winning fine dining to mom-and-pop diners and high-volume sports bars — helping them grow sales through simple, proven coaching frameworks.